Claude Verlinde and Jacques Poirier are two underrepresented French painters. They are both master illusionists/image makers/mirage makers.

I fell in love with the above painting when I first got introduced to Verlinde’s work in Paris. We all know hollow people, lacking in real value, sincerity, or substance – we have all met shallow people lacking in depth of thought, or feeling. In Persian we call them “hollow drums”: noisy but empty.

Thanks to the internet we can know of something without really knowing about it. We used to have to read, to see, to hear something in order to be able to talk about it but not anymore folks! everybody’s an expert.

I’ve been wanting to talk about V.S. Naipaul for the longest time. Every time that somebody tries to eat up my life/time, I remember the writer’s fabulous statement reported on BBC: “my life is too short, I can’t listen to banality”.

Staying with the trompe l’oeil of Verlinde and Poirier, take a look at this very clever ad:

You can see the rest of these very funny ads here.

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